Dr Asiya Maula of The Health Suite has been featured in Retail Times, commenting on a growing nutrition trend predicted to shape health and eating habits in 2026: “fibremaxxing.”
After years of protein-heavy diets dominating public conversation, Dr Maula explains that attention is finally shifting towards fibre — a nutrient most UK adults are still significantly lacking. Current figures suggest average fibre intake in the UK remains around two-thirds of recommended levels, despite mounting evidence of its role in appetite regulation, metabolic health and disease prevention.
“Protein is important, but it’s been over-prioritised,” Dr Maula said. “Fibre is what most people are missing — and it plays a much bigger role in fullness, blood sugar stability and long-term health than many realise.”
The Retail Times article highlights how fibremaxxing — intentionally increasing fibre intake through foods such as vegetables, beans, whole grains and fruit — is gaining momentum as research continues to link fibre to improved insulin sensitivity, cardiovascular health and appetite control.
Dr Maula explains that fibre works by slowing digestion and reducing sharp blood sugar spikes, helping to stabilise energy levels and reduce cravings throughout the day.
“Fibre slows digestion and supports the hormones that regulate hunger,” she explained. “That leads to better appetite control and more consistent energy.”
Unlike ultra-processed high-protein products, fibre-rich foods also nourish beneficial gut bacteria, which are increasingly linked to immune, metabolic and heart health.
“Fibre doesn’t just pass through the body,” Dr Maula said. “It actively supports processes that protect long-term health, including inflammation control and cardiovascular health.”
Dr Maula also addressed why protein-focused diets may be losing favour.
“The issue isn’t protein itself — it’s what gets pushed out,” she said. “When people obsess over protein, they often crowd out fibre-rich foods, which can leave them constipated, craving sugar or feeling sluggish.”
She noted that fibremaxxing is gaining popularity because it focuses on adding nutritious foods rather than restricting intake, making it a more sustainable approach for long-term health.
Finally, Dr Maula emphasised the importance of increasing fibre intake gradually and prioritising whole foods over supplements.
“Fibremaxxing isn’t about extremes,” she said. “It’s about feeding your body properly and allowing appetite and energy to regulate naturally.”
As highlighted in Retail Times, Dr Maula believes 2026 will mark a turning point in public understanding of nutrition.
“Health isn’t about eating more protein,” she added. “It’s about eating smarter — and fibre is at the centre of that shift.”
Click here to read full article in Retails Times.